I. Customer Background
This large European chain retailer has many stores in many European countries, and its products cover multiple categories such as consumer electronics, home appliances, and digital accessories. In the field of consumer electronic accessories, they are committed to providing consumers with a variety of high-quality and reasonably priced product options to meet the needs of different consumer groups. Its procurement strategy focuses on the cost-effectiveness of products, brand reputation, and the stability of supply and after-sales service capabilities of suppliers. It has strong sales channels and brand influence in the European market.
II. Cooperation process
1. Market research and product selection
1. After conducting an in-depth investigation of the charger demand in the European market, the customer sent us a procurement invitation. They hope to introduce a series of charger products with different specifications and functions to meet the sales needs of their different stores in different consumption scenarios. The products are required to cover everything from ordinary mobile phone chargers to high-power chargers for various devices such as tablets and laptops, and to have different interface types (such as USB-A, USB-C, etc.) to meet the compatibility requirements of various devices on the market.
2. Based on the market research data and product demand range provided by the customer, we quickly sorted out and recommended our existing charger product lines that meet European standards (such as CE certification, etc.) and have advantages in cost-effectiveness. At the same time, we provide customers with detailed product information, technical parameter descriptions and market positioning analysis reports to help customers better understand our product features and market competitiveness.
2. Business negotiation and signing of cooperation agreement
1. The two parties conducted multiple rounds of in-depth negotiations on business terms such as product price, purchase quantity, delivery period, payment method, quality assurance, etc. We fully consider the customer's purchase scale and market positioning, and formulate a competitive price system and flexible procurement plan for them. For example, according to the customer's order volume, we give a certain price discount and provide batch delivery arrangements to meet the replenishment needs of different stores of customers.
2. In terms of quality assurance, we promise to strictly produce in accordance with relevant European quality standards and provide customers with product quality inspection reports and certification documents. At the same time, in response to possible quality problems, we have formulated a complete after-sales service terms, including return and exchange policies, quality complaint handling procedures, etc. In the end, the two parties successfully signed a cooperation agreement and established a long-term procurement cooperation relationship.
3. Production and supply guarantee
1. In order to ensure the timely delivery of a large number of charger products required by customers, we have optimized the production plan and supply chain management process. During the production process, we increased the manpower and equipment investment in the production line to improve production efficiency, and at the same time strengthened the management and coordination of raw material suppliers to ensure a stable supply of raw materials.
2. We have established a special order tracking system to monitor and manage the entire process of customer orders from production, packaging, warehousing to logistics distribution in real time. We provide customers with order progress reports every week to keep them informed of the execution of their orders. In terms of product packaging, we adopted a unified brand logo and retail packaging design according to customer requirements to improve the attractiveness and recognition of products on the shelves.
4. Logistics and after-sales support
1. Considering the distribution of customers' stores in many European countries, we have cooperated with a number of internationally renowned logistics companies to develop an efficient logistics and distribution plan. According to the customer's store address and delivery time requirements, we reasonably arrange the transportation route and delivery method of the goods to ensure that the products can be delivered to each store in a timely and accurate manner.
2. In terms of after-sales service, we have set up a special after-sales service center in Europe, equipped with professional technicians and customer service teams. We provide product training services to customers' store employees to help them better understand the functions and usage of the products, so as to provide consumers with professional sales consultation and after-sales service support. At the same time, a quick-response quality complaint handling mechanism has been established. For any quality issues reported by customers, investigation, processing and feedback can be completed within 7 working days, effectively protecting customers' sales rights and consumer satisfaction.
III. Cooperation Results
1. Through cooperation with us, the chain retailer has successfully enriched its consumer electronics accessories product line and provided consumers with more high-quality and diversified charger options. During the sales process in its stores, our charger products have been favored by consumers with good performance, reliable quality and reasonable prices, and sales performance has grown steadily.
2. Our stable production and supply capabilities and perfect logistics distribution and after-sales service system have helped customers effectively reduce procurement costs and operational risks, and improved their supply chain management efficiency and overall competitiveness in the European market. The cooperation between the two parties not only achieved mutual benefit and win-win results, but also laid a solid foundation for further expanding the European consumer electronics accessories market. Subsequent customers have successively increased purchase orders for our other related products, and the scope of cooperation has continued to expand.
